Just how Samsung moved beyond the exploding phones

 

Samsung, the South Korean electronic devices giant, was flying high as it prepared to launch the Note 7 smart phone at the end of summer 2016. Currently the world’s most significant smart phone maker, Samsung’s move to phones with larger displays countered the perception that it wasn’t as creative as its archrival Apple company.

Reviews of the Take note 7 — a 5. 7-inch, stylus-toting high-end smart phone aimed at workaholics — glowed ahead of the August launch date.

After that disaster struck. Within days of the launch, Samsung’s customers in South Korea reported that the mobile phones were catching fire. Several had even exploded. Simply by Sept. 2, the company stopped producing the device and was sending replacements. The business was buckling: Samsung quickly lost $26 billion dollars in value in the stock market.

This got worse. A Oughout. S. government recall adopted on Sept. 12; another came in October when the replacement units experienced the same incendiary issues. Analysts estimated the problem would cost the company $17 billion in sales, adding that when the problems didn’t sink Samsung’s mobile business, it might almost certainly kill the Note collection.

Great, just 18 months later, it appears that Samsung, and the rest of the world, have shrugged off the crisis. Its next telephone — the Galaxy S9, started debut on Weekend in Barcelona — is anticipated to be a evade to Apple’s iPhone By. Most of the hype about it centers on the standard of its camera instead than the integrity of its battery.

For some reason, the past two years at Samsung — which also saw the company’s de facto chairman, The writer Y. Lee, arrested in a bribery scandal that took down South Korea’s president — have not been its undoing. The sales have rebounded. Final year, the electronics company reported a record fifty dollars billion in profit.

Professionals say a mix of factors — including Samsung’s crisis response, its position in the global smart phone market and good time for the worst possible news — helped it escape a crisis that could have set it back for years or even put it under.

“I have one phrase to describe Samsung, ” said Thomas Cooke, a professor at Georgetown University’s Mc Donough School of Company. “Teflon. ”

Captured off-guard
The battery issues blindsided Samsung as it undertook the biggest smart phone recall in history — 2. 5 million mobile phones, including 1 million in the United States.

Samsung’s initial reaction to the battery crisis will probably become “a example in what not to do, ” Cooke said. Customer Reports and the Oughout. S. government criticized Samsung’s first moves, including a statement that cautioned of the “battery cell issue” with the phones but did not say they could explode.

Samsung’s communication with American customers was also not good, said analyst Carolina Milanesi of Creative Strategies, perhaps because it was coordinating with its headquarters on the other side of the world. “There was an immediate mea culpa, and then it turned into kind of a mess, ” she said.

While the outside world was clamoring for more information, Samsung’s U. S. executives sequestered 40 employees in a crisis triage team at its headquarters in Ridgefield Park, N. J., said Tim Baxter, Samsung North America’s chief executive.

“I didn’t sleep much for 120 days, ” he said. “At times, we felt a little bit like we were in a bunker. ”

There, Samsung’s top executives started to unpack all of the complicated processes that go into launching a phone, coordinating by video conference with global headquarters in South Korea.

Engineers took the phones apart to find the problem. Staffers spoke with government regulators about the threats to consumer safety. Lawyers braced themselves for lawsuits from people burned by the devices. Others talked to mobile phone carriers about how exactly to get back phones that had been sold. Samsung had to ask retailers to pull stock from the shelves and ship the phones — which had been banned from all U. S. air travel — back to Samsung.

Everyone worked on winning back the trust of consumers who had seen viral social-media videos of smartphones bursting into flame.

“We basically lived in a war room, a conference room for those 120 days,” Baxter said. Often, work days would end at 4 a.m. or 5 a.m., he said, and would sometimes pick back up at 6 a.m. “We learned more about working as a team in that time — almost operating as a start-up — than I’d ever experienced,” he said.

The first step was to figure out what caused the issue, said Justin Denison, Samsung North America’s senior vice president of mobile product marketing.

“It can take a couple of weeks to actually go pick up the device and put it through its paces,” Denison said. Without a computed tomography (CT) scan — the same sort of scan a doctor would use in a medical exam — it’s hard to tell if a battery has internal problems. Samsung didn’t disclose what caused the fires until January, after an internal investigation in which 700 engineers tested more than 200,000 devices and 30,000 batteries, the company said.

Samsung said the recall cost it $5. 3 billion to gather the devices and set up testing facilities. It asked three independent safety auditors — UL, Exponent and TUV Rheinland — to investigate. Ultimately, they found that some factories had crammed batteries in cases that were too small for them, leading to them to crimp and malfunction.

To prevent it from happening again, Samsung set up a battery advisory group that included academics from Cambridge University, Stanford University and the University of California, as well as battery consultancy firms.

It also added new testing to find points of failure — to disassemble batteries, ensure against leaks and make a visual inspection of each battery.

Since the Note 7, Samsung has had two major smartphone launches, for the Galaxy S8 and S8+, and for the Note 8. Neither has had similar battery problems.

On the recall finish of things, Samsung was aggressive. It developed software to make the Note 7s unusable, so customers wouldn’t try to keep them. It sent messages directly to owners through carriers such as Verizon and AT&T. “We urge you to stop using your Note 7, upgrade it to another device, and return the Note 7 to us, ” read one from Verizon.

It even reached Note 7 owners at airports where the Federal Aviation Administration required gate agents to warn passengers that the phone was banned from air travel.

Milanesi said that might have been the most damaging part of the recall because it broadcast Samsung’s woes beyond its own customers. “That hit normal people; any Joe Blow going on holiday heard this phone wasn’t safe, ” she said.

To control its message and also reduce the number of angry customers caught at gates, Samsung set up trade-in booths at major airports.

(How did Baxter experience that? “Luckily, I actually wasn’t traveling much in that time, ” this individual said with careful diplomacy. )

But the outreach efforts appear to possess helped Samsung hit its ambitious goal of getting every phone back. Baxter said that Samsung offers collected 99 % of Note 7 phones offered in the U. H. and that it gathered 96 % within three months.

“We’re still operating on it today, to get that 1 percent, ” Baxter said. “We’ve scaled back our sources on it, but we still have individuals working on that. ”

Even all those who criticize Samsung’s initial reaction give the organization credit for confronting its failures.

“In the end, they were painstakingly obvious about the fact that this happened and it was their fault, ” said Ramon Llamas, a researcher at IDC.

What else helped
Cooke stated things specific to Samsung helped it weather debate better than, for example , the fast-casual restaurant Chipotle, which faced an outbreak of food-borne illness that 12 months.

For one, it’s simpler to look for a different burrito combined than it is to switch over apps, contacts, and pictures into a new system.

It also helped that Samsung’s rivals did not capi­tal­ize on the turmoil. Apple’s iPhone 7 plus iPhone 7 Plus are not smash hits. Samsung had been still the top smart phone seller for all associated with 2016 and 2017, IDC reported. Google, which released its Pixel phone immediately after the recall — sold only about one million phones by the particular ending of the yr, according to IDC.

The particular Note, Llamas said, balances for about 10 pct of the company’s smart phone sales and is definitely the drop in the container when it comes in order to the amount of other products Samsung makes, including televisions, fridges and much more. Its most successful business is actually within smartphone chips, which this sells to Apple regarding use in its apple iphones.

He also said Samsung’s phone business benefited since it’s part of the huge conglomerate. The bigger company’s total assets are usually equal to one-fifth associated with South Korea’s gross household product.

That size padded the hit to the brand’s reputation.

“I could still turn on my Samsung TV with no problems, ” he said. Samsung’s woes were largely disassociated from the huge number of televisions, dishwashers, microwaves and computer monitors that also bear its name. (In January 2018, Samsung stated it expects it will certainly have 1 billion linked devices in the market by 2020. )

Moving on
Samsung might have also helped itself by aggressively pushing its next product, Milanesi said.

“One reaction could have been to rein it in, ” the girl said, talking about Samsung’s pace of product releases. But, she said, that’s not what the audience with regard to the Note — a tech-savvy niche of consumers — would have desired.

“Our Note owners are obviously our most faithful users, ” Baxter stated. Communicating with them has been a top priority, this individual said, and Samsung used the email addresses it gathered from phone registrations in order to offer consumers the possibility to get direct updates through the company. Baxter mentioned 10, 000 men and women finally signed up to obtain updates on the bimonthly schedule.

The openness could have already been the tipping point.

“Samsung was justifiably criticized regarding being slow using a very clear procedure for how so when the faulty phones will be replaced. But it furthermore did something remarkable: They will found a method to replace the particular phones quickly, ” mentioned crisis communications expert Eric Rose from the Los Angeles public relations firm Englander Knabe as well as Allen.

Customers also have short remembrances. Brand index firm YouGov, which asks consumers just how much they trust plus respect companies, found within October that Samsung’s popularity score was despite having Apple’s. Samsung has beaten Apple company to market with the full-screen smartphone, the Universe S8, and has arranged the design language with regard to a new generation of phones.

“At the finish of the day, this is solid proof that good products will conquer some faults along the way, ” Cooke stated. “The case study will become their failure, but it offers a happy ending. ”

 

Along with Apple Reducing iPhone By Production, Samsung Forced in order to Search for OLED Panel Customers

A decrease in iPhone X orders from Apple has left Samsung scrambling to find new OLED buyers as the Korean company is now potentially looking at a surplus stock of the sections. Samsung had to ramp up its OLED screen panel production before the launch of the apple iphone By to meet its high demand. The company was the sole supplier of OLED panels to Apple company for the apple iphone X final year.

 

Samsung had wished that Apple’s in order to OLED panels will make other OEMs in the market also follow suit. Nevertheless, that has happened and Samsung has become stuck with an excess production capacity which has forced it to consider new buyers.

The particular report also cites that Apple is cutting down the sales of the iPhone X by fifty percent in Q1, 2018 because of to sluggish sales. This particular is not the first time we are listening to this. However, a individual must understand that Apple company constantly reduces production of the flagship iPhone in the particular quarter after the christmas season because of to weakening requirement.

Samsung is increasingly promoting OLED panels to outdoors clients, ” said a good official in a electronic devices investing company in Tokyo. Creation of the apple iphone By, whose sales are actually slow, is expected to head to fifty percent in the very first 3 months of the year from the initial estimate of over 40 million units.

The report claims that an OLED -panel from Samsung costs more than $100 which is significantly too expensive for many OEMs to deal with. That will is why they have stuck so as to using LCD panels after their devices which generally costs around $40. Along with such a high cost, it is not possible for OEMs of mid-range smartphones to utilize a good OLED panel with this because it would bring about the dramatic increase in their particular price.

Samsung presently rules the OLED market along with a business associated with over ninety five percent. Nevertheless, the company will face stiff competitors from Chinese language OE BOE and LG CONSUMER ELECTRONICS Display that are establishing upward their own OLED manufacturing lines.

Our Consider
Apple company is also searching to launch at least two new iPhone models in 2018 that will take benefit of OLED panels. This particular should bring about a further embrace OLED adoption among other OEMs as well. Along with an excess manufacturing capacity, Samsung might just have to reduce the cost of its OLED panels to find new buyers.

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Update x2: Hotfix supplement: Google changed the build number format in Oreo-Check how to read this

The particular format of Android develop numbers has been the particular same for a long time, but it can changing in Android eight. 0. The very first non-preview edition of Oreo just folded out using the new file format, which is a huge leaving. Rather than being 3 letters followed by 3 other characters, it’s divided into three blocks associated with numbers and letters divided by periods. It appears confusing at first, but you actually get more information from it.
Build numbers for Oreo and later will have the following format.

PVBB.YYMMDD.bbb.

The particular P variable is the particular first letter of the particular platform release, so is actually “O” for Oreo presently. The V is perfect for the particular vertical, which in all of the builds you’re worried regarding is going to be “P” for major platform branch. The BB characters represent an alphanumeric code that points in order to the specific code department used in the create. For the first Oreo release on the -pixel, this really is “R6. ”
A person can probably guess from the purpose of the middle YYMMDD block just through the format. It’s the time (year, month, day) whenever the release was branched or synced with the particular development branch. This may not really necessarily be the create date as it’s typical to reuse the exact same code for multiple creates without returning to the particular dev branch. The “bbb” set of characters is simply number that differentiates in between multiple builds with the particular same date code. The particular Pixel is on 012 at this time.

Build number info

So , the Pixel’s build number “OPR6. 170623. 012” means that it’s Android Oreo for the primary platform branch from code branch R6. It was synced from the dev branch on June 23, 2017, and this is the 12th build with those variables. Easy, right?

AP build calculator
We’ve updated our Android build quantity date calculator to understand the brand new Oreo naming logic. Plug in one of the new or old develops, and it’ll spit away the right date.

Search engines has made a smaller fine-tune today to how create numbers work. They may now be appended simply by an optional two-character alphanumeric code that indicates plus enumerates hotfix releases, beginning from A1.
So regarding PVBB. YYMMDD. bbb[. Cn], the bracketed Cn indicates a hotfix discharge. For more details, a person can check out the particular relevant section in the particular “Platform Codenames, Versions, API Levels, and NDK Releases” part of the build numbers Android Source article.

Verizon Moto G4 Play will get Android 7. 1. one Nougat after being trapped on 6. 0. one for a long period

Motorola’s excellent track record with updating devices fell by the wayside as it became part of Lenovo and started releasing more device variants than anyone can keep track of each year. Nothing is better proof of that than the Moto G4 Play’s situation. The device, which was released on September of 2016, has been stuck on Marshmallow 6. 0. 1 for months and months as owners gave up on even getting an upgrade. Then the unlocked global variant started getting Google android 7. 1. 1 final month and now the particular Verizon one is subsequent suit.

Google android 7. 1. 1 is usually rolling out in a good OTA to the Verizon Moto G4 Play plus it takes the product through build MPIS24. 241-2. 35-1-17 to NPI26. 48-38. This ups the security spot level to December 2017, including the Krack spot, as well as brings all associated with the Nougat goodies, which includes multi-window, bundled notifications plus quick reply, granular notice settings, a customizable Fast Settings tray, and much more.

Google android 7. 1. 1 is usually rolling out in a good OTA to the Verizon Moto G4 Play plus it takes the product through build MPIS24. 241-2. 35-1-17 to NPI26. 48-38. This ups the security spot level to December 2017, including the Krack patch, as well as brings all associated with the Nougat goodies, which includes multi-window, bundled notifications plus quick reply, granular notice settings, a customizable Fast Settings tray, and much more.

moto g4 new system software update here

The particular OTA size should become within the neighborhood of 1GB so make sure if you’re on a good link and check for a good update. If you avoid see it yet, this could be rolling out gradually to users.

Lg mp450 Frp remove successfully

Now you can easily remove frp of LG model mp450 with the help of octoplus box.

Its easy way to remove the account, just scan the port and click on frp reset option in

octoplus box, Your account will be removed in seconds.

Log info of octoplus box:

Welcome to Octoplus/Octopus Box LG Software version 2.6.8
——————————————————————————–
Checking data…OK
Platform: LG Qualcomm
Selected port: COM252
Selected model: M210
Please, put the phone into download mode manually (Power phone OFF (reconnect battery), press and hold “Vol+” button and connect the cable (or P999 cable)).
Reading info…
Model ID: LGMP450
Incompatible model ID!
IMEI: 35**************
Android version: 7.0
Battery level: 64%
SW Version: MP45010b
Mode: Emergency
Initializing flash…OK
SW version: LGMP450AT-02-V10b-310-160-APR-04-2017-ARB00+0
Android version: 7.0
LAF Version: 1.1
Product ID: CD22S170506001558
IMEI: 357**************
Target operator: TMO
Hardware: rev_10
Reset FRP operation for M210 will delete all user data on the phone (contacts, pictures and others)!
Do You want to continue?
Reading partitions…OK
Resetting FRP Lock…
Writing loader…OK
Writing userdata…OK
Formating encrypt…OK
Restoring loader…OK
Resetting FRP lock successfully completed!
Rebooting phone…
To complete the operation, please make Factory Reset (Go to “Settings” -> “General” -> “Backup & reset” -> “Factory data reset”, press “Reset phone” and “Erase everything” buttons).
Performed by 2.6.8 Software version.

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Samsung S6 sm-G920F sim card not work solution

My customers always request me to solution of insert sim card of s6, so i get it and share with you.

This is step by step guide to solve the insert sim problem solution. Actually this problem shows, when

you replace the sim card again and again but you can’t notice that about the damage of sim jacket.

 

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i9300 audio chip compatible? , search in job ?

Can you say that this is one of the two audio chip compatible??
AUD 305B 01213 1229B/I found this/…..AUD 305B 00054 1149A/this is the mainboard/

Samsung S6 sm-G920F no network problem solution:

When you face the problem not network found in Samsung S6, don’t worry apply reset method

but save your important data before reset the phone. After the reset your problem will be solved.

If problem not solve then use Second method, just open the phone and replace the highlighted components …..

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Note 4 N910f only emergency call water damage – samsung mobil , want to find its issue efective ?

I have clean phone but show only emergency call, sometimes find signal but when try to make call failed..
Imei is clean…someone have idea?
Thanks in advance

 

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Samsung Firmwares

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n900 touch problem ! samsung mobail stuck

n900 touch not working but pen working.
any solution ?
source-:n900 touch problem ! samsung mobail stuck

 

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Samsung Firmwares

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GT-I9190 Need (U304) IC Replacement. ! samsung smartphone but bad

kindly, I want to replace (U304) IC for GT-I9190 and i dont have the same type of board.
Which board can i get (U304) from it ?

 

 

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Help Samsung I8262

somebody to be helped me about hendsed ways?

 

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S7 Edge screen protector $ samsung mobile phones stuck with issues

Hi guys, I have tried 2 different kinds of screen protectors on my s7 edge and I have been disappointed Along with both of them. I tried a tempered glass one and one called xtreme guard that you have to put water to align. They have pop up when putting on a case.

 

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N910F schematic needed

Anyone has a N910F schematic ?
Need it fast , Thanks in advance

 

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I9060 Grand neo insert sim

Hi friends first time i received this phone someone have had this problem insert sim, I gave an eye to the logic board but seem all ok.

 

 

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b312e insert sim problem

want sim ways samsung b312e Please share

 

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n750 or n7500q schematic need

kindly I want schematic

 

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